The superpower behind launching innovative wellness, beauty, and personal care brands!
The Original
GO-TO BEAUTY CONNECTION AND RELATIONSHIP MAKER.
Lisa Adams is a performance driven beauty veteran with over two decades of experience and a true passion for success. She's not just sought-after; she's an essential beauty connection with deep beauty industry knowledge, killer instincts, and a pristine reputation.
Alongside developing, growing and ultimately selling one of the industry's very first beauty e-commerce site, Lisa is an experienced brand retail strategist that specializes in securing esteemed retail placement to developing smart e-commerce and in-store growth strategies that position brands for success.
With 38+ successful brand launches, Lisa has helped secure retail placement for global giants such as Nestlé, Kathy Ireland, Decleor to notable indie darlings like evolis® Professional, Dr. Paul Nassif and Claus Porto and many others.
For Lisa, nothing matters more than creating true love connections between brands and retailers. Meeting remarkable brands and their visionary founders is a dream come true, fueling her relentless passion for the beauty industry.
Q&A with Lisa
Q: Why did you start The Beauty Matchmakers?
A: I have always been a self-starter and I learned something from every position I’ve had. From my beginnings as a beauty adviser, counter manager, account coordinator, and regional sales director I took my love and passion for all things beauty and combined that with my soft spot for indie “start up” brands, and launched an innovative website with a blog called: Glossy.com. My website was specifically tailored to small brands that needed a start. After I sold it, I took the next step in my career and launched The Beauty Matchmakers.
Q: How do you know whether or not to accept a client?
A: Before working with any of my brand partners, there are two things that need to click. I have love not only love and believe in the brand, I also have to believe in the team behind the brand. My connection with the team and their product(s) is how the retail magic happens. I approach every brand as if it was my own; carefully assessing strengths and weaknesses, and methodically planning every move to ensure buyers can't wait to say 'yes!'
Q: How does it feel to be a self-made female business owner and CEO? And what advice would you give to young women out there who are just getting started in this competitive industry?
A: Being a self-made female entrepreneur is one of my proudest achievements. I have a teenage daughter and I always consider what example I'm setting for her in every decision I make. For other young women getting started in beauty, my first piece of advice would be to find a strong female mentor. After I sold Glossy.com, I was fortunate enough to work on various projects with Alisa Beyer of LemonTree Partners, who supported me and encouraged me to start The Beauty Matchmakers.
Do something each day that ignites your fire, even on a Monday!